Emlyon Business School, France
Embark on an 18-month transformative journey to become a marketing technologist and master the intersection of digital marketing, business analytics, and data science. This comprehensive program is structured around four key professional skills, empowering you to navigate the dynamic landscape of data-driven work environments. Digital Marketing Strategy: Learn to pilot digital marketing strategies, effectively plan, report, and forecast using business analytics and automation. Acquire the skills to contribute to marketing challenges through programmatic techniques and identify responsible opportunities in a data-driven setting. Technological Proficiency: Develop digital and data expertise using cutting-edge technologies. By the end of the program, you'll be proficient in Python, SQL, Excel, Power BI, and Tableau. Dive into advanced tools like Robotic Process Automation, R, or Dataiku. Harness these skills to visualize, analyze, and leverage data in crafting and implementing digital strategies for any organization. Industry-Relevant Skills: Address the pressing needs of recruiters in an evolving digital landscape. Companies are actively seeking talents with combined proficiency in digital and data realms to navigate their industries' deep transformation. Our program addresses these needs comprehensively, preparing you to meet the ethical, social, and environmental dimensions that have become central to strategic decision-making. Future-Ready Education: Our curriculum ensures you are well-versed in the ethical, social, and environmental dimensions of the evolving work landscape. Each class is designed to equip you with the awareness and skills necessary to meet the challenges of the future workplace. Join us on this transformative learning journey and emerge as a skilled marketing technologist, ready to shape the future of digital marketing in a responsible and innovative manner.
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