University of Europe for Applied Sciences, Germany
The Master of Arts in Visual & Experience Design recognizes the dynamic nature of professional roles within the design field. Modern design must embrace both traditional physical elements and emerging digital media. There is a growing awareness among businesses of the significance of experience design in conveying brand, product, and service messages, and in actively involving customers and users through various digital touchpoints. Although many experiences involve multiple senses, the visual aspect stands out as the most crucial, making effective visual communication essential to the field of experience design.
It
was formed in 2017 as the University of Applied Sciences Europe by a merger of the Business and Information
Technology School and the Berliner Technische
Kunsthochschule. The university was previously owned by the
American company Laureate Education and
was acquired by Global University Systems in
2018. In October 2020, the university changed its name to University of Europe
for Applied Sciences.
In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.
This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasis the changing role of designers in the sphere of algorithmic processes that mediates our interactions in digital spaces, where adaptive thinking and human-centred content creation are the true currencies of contemporary designers.
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