University of Europe for Applied Sciences, Germany
In its October 2018 study, the global consulting firm McKinsey demonstrated that companies prioritizing design and the integration of creativity as primary catalysts for value creation outperform industry benchmarks with a growth rate twice as high. The landscape of professional dynamics has undergone significant disruption due to digitization, evolving market dynamics, and shifts in consumer behavior. This has given rise to a new paradigm where creative design, business strategy, and IT development converge. Companies focused on innovation now seek managers who grasp the influential role of design in shaping business decisions and can seamlessly integrate right-brain thinking and an artistic mindset as strategic assets. These assets contribute to fostering innovation, creating sustainable consumer value, and orchestrating transformative shifts in a company's organization and vision.
It
was formed in 2017 as the University of Applied Sciences Europe by a merger of the Business and Information
Technology School and the Berliner Technische
Kunsthochschule. The university was previously owned by the
American company Laureate Education and
was acquired by Global University Systems in
2018. In October 2020, the university changed its name to University of Europe
for Applied Sciences.
Our Master's programme Innovation Design Management is positioned right at the intersection of design and business. It aims to shape individuals who accept these complex and fast-paced challenges. The study programme contains an integrated approach with strategies that combine the best of design, business, and technology. Our students will experience a range of intense project activities that will be held in close cooperation with leading industry professionals and actual enterprises who face these very challenges regularly.
According to Forrester Research (2021), the leading question in innovation-oriented organizations is how to create an organizational culture of innovation and change. Therefore, innovation-driven job markets urgently seek talents with strong skills in interdisciplinarity, innovation and creative problem-solving. The MA Innovation Design Management is one of the most cutting-edge management programmes today, and it precisely caters to this demand! The 2020 Job Outlook Survey by the National Association of Colleges and Employers (NACE) lists the top attributes that employers seek on a candidate’s resume. The programme prepares young professionals for the future:
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