GISMA Business School, Germany
Effective management serves as the foundation of any organization. To distinguish yourself in a competitive global market, it is crucial to attain the appropriate qualifications. The Master's in Business Management provides you with strategic expertise and up-to-date knowledge necessary to enter the field and make a significant impact, regardless of the specific role you pursue. Armed with a Master of Science in Business Management, you'll be poised to assume leadership in various positions and excel in your professional journey. This advanced degree is meticulously crafted to prepare you for either independent entrepreneurial ventures or high-level managerial roles with leadership responsibilities across corporations of all scales and industries. The program ensures a profound understanding of the business management landscape, emphasizing internationally applicable skills. Focusing on interdisciplinary approaches and incorporating information technology, this course offers a holistic perspective. Students also have the opportunity to augment their managerial proficiency and hone application-specific specialization skills, with a particular emphasis on addressing real-world challenges.
GISMA
University of Applied Sciences is a privately
owned University in Germany with its main site
in Potsdam and a branch in Berlin. It was launched in September
1999 as a joint initiative by the German state of Lower Saxony and
several large private-sector companies that were based there. In financial
difficulty after its partnership with Krannert School of
Management ended, GISMA was rescued from bankruptcy when it was bought by
the for-profit education company Global University Systems in
September 2013.
Business Competencies Overview:
1. Global Strategic Management
2. Innovation Leadership and Digital Transformation
3. International Economic Analysis
4. Cross-Cultural People Management
5. Behavioral Skills for Virtual Teams
6. Corporate Social Responsibility (CSR), Environmental, Social, and Governance (ESG), and Ethics
7. Emotional Intelligence in Global Business
8. Digital Proficiency: Specializations in Cloud Computing, Big Data, and Cyber Security
9. International Experience: Study Abroad, Internship, or Business Project
10. Scientific and Methodological Expertise
Scientific and Methodological Competencies:
1. Research Methods and Scholarly Work
2. Research Seminar Participation
3. Master Thesis Completion
Specialization in Marketing:
1. Global Marketing Strategies
2. Pricing Policy Formulation
3. Brand Management and Product Development
4. Digital Marketing and Analytics
5. Customer Experience Design
We will assist you to find best courses and destinations
