Dublin Business School, Ireland
The Higher Diploma in Science in Digital Marketing is meticulously designed to empower graduates with the latest knowledge and practical skills necessary to excel in the fast-paced realm of digital marketing. As organizations increasingly rely on digital channels to engage customers and drive business growth, the ability to craft and execute effective digital marketing strategies becomes paramount. This conversion program caters to graduates seeking to enhance their skill set and pivot into digital marketing roles. Through a blend of theoretical insights and hands-on experience, students delve into key aspects of digital marketing strategy, theory, and practice. The curriculum is structured to provide a comprehensive understanding of digital content curation, integrated marketing communications, marketing technologies, data-driven metrics, web analytics, and advanced research methodologies. Throughout the program, students engage with real-world case studies and industry-relevant projects, allowing them to apply their learning in practical scenarios. Guest lectures from industry experts offer valuable insights, while industry visits provide firsthand exposure to the digital marketing landscape. Upon completion, graduates emerge equipped to navigate the complexities of modern digital marketing, ready to make informed decisions and drive impactful outcomes within organizations. Whether aspiring to pursue diverse roles in digital marketing or further academic studies at the postgraduate level, this program provides a solid foundation for future success in the dynamic field of digital marketing.
Under graduation:55%
IELTS:6.5
Module 1: Digital Marketing Management
Module 2: Digital Content Creation and Storytelling
Module 3: Digital Marketing Communications
Module 4: Digital Marketing Technologies and Tools
Module 5: E-Business Emerging Technologies
Module 6: Digital Marketing Analytics and Metrics
Module 7: Digital Portfolio
Teaching and Assessment
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