Course Overview

Immerse yourself in the dynamic world of marketing with our comprehensive course, blending in-person teaching with online resources to provide a rich and flexible learning experience. You'll spend approximately eight hours a week on campus, supplemented by a wealth of online materials, readings, and resources to enhance your understanding. The journey begins with general marketing modules, laying a strong foundation before delving into specialized areas and tackling real-world challenges. Weekly drop-in and review sessions with a personal tutor ensure you receive the support needed for success. Teamwork takes center stage in your learning experience, as you engage in marketing projects, presentations, and collaborative problem-solving activities. In the first year, you gain a broad understanding of key marketing concepts, with the option to switch to BA (Hons) Marketing at the year's end. As you progress to the second year, the focus shifts to the creative aspects of marketing, including digital communications, social and influencer marketing, and customer/user experience. This hands-on approach prepares you for the evolving landscape of modern marketing. In your final year, you dive deep into marketing practice through your choice of a dissertation, an industry study, or specialized modules like international advertising. Opportunities for personal development abound, with the GoHerts program, placements, internships, study abroad options, and Future Success team events enriching your educational journey. Why Choose This Course? Comprehensive Learning: Benefit from a well-rounded education with a blend of in-person and online learning, ensuring a flexible and enriching experience. Foundational Knowledge: Build a solid understanding of marketing principles in your first year, allowing for a seamless transition to more specialized areas. Creative Focus: Explore the creative dimensions of marketing in the second year, encompassing digital communications, social and influencer marketing, and customer/user experience. Practical Engagement: Apply your knowledge through marketing projects, presentations, and collaborative problem-solving activities, preparing you for the real-world challenges of the industry. Flexibility: Choose from diverse final-year options, including a dissertation, industry study, or specialized modules such as international advertising, tailoring your education to your interests. Holistic Development: Enrich your personal development through the GoHerts program, placements, internships, study abroad opportunities, and events organized by the Future Success team. Embark on a journey where marketing principles come to life through a balanced mix of theory and hands-on experience. Whether you're exploring the foundations or delving into the latest industry trends, our course equips you for success in the dynamic field of marketing.