University of Greenwich, United Kingdom
Our Master's program in Strategic Marketing is specifically crafted for graduates and experienced managers seeking to stay abreast of the latest trends and methodologies in strategic marketing. Ideal for those aspiring to venture into marketing consultancy or pursue managerial roles in marketing, this course enhances your marketing proficiency and equips you for the competitive dynamics of the global business landscape. You will develop a comprehensive grasp of marketing strategy, market research, digital marketing, brand management, and global marketing, along with the adeptness to effectively manage the interaction between an organization and its clientele. Additionally, we feature guest lectures by industry leaders from prominent organizations such as EQUA, Visit Britain, and Public Health England.
In the first year, students must complete the mandatory modules listed below:
1. Academic English for Postgraduates (Business)
2. Branding (15 credits)
3. Inside the Customer's Mind (15 credits)
4. Digital Marketing (30 credits)
5. Strategic Marketing Management (30 credits)
6. Global Marketing and Emerging Issues (15 credits)
7. Transformational Leadership through Transversal Skills
8. Data Analytics for International Business Decisions (15 credits)
9. Research Methods (15 credits)
Additionally, students are required to select 45 credits from the following options:
1. Dissertation (45 credits)
2. Consultancy Project (45 credits)
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