Skymark Education
Skema Business School
Skema Business School

MSC PROGRAMMES IN MANAGEMENT DIGITAL BUSINESS AND AL

Skema Business School, France

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Course Overview

The MSc in Digital Business is designed for students interested in the intersection of technology and business. It focuses on the digital transformation of organizations, exploring strategies for leveraging technology to achieve business objectives. Core Areas: Digital Transformation Strategies: Understanding and formulating strategies for digital transformation. E-commerce and Online Business: Exploring principles and practices of online business operations. Data Analytics and Business Intelligence: Using data for decision-making and understanding business intelligence tools. Digital Marketing: Strategies for online marketing, social media, and digital advertising.

Course Type
PG
Course Nature
Full Time
Course Duration
2 Years
Total Fee
€53000
Intake
Language Proficiency

  • PLUS TWO
  • DEGREE
  • ILETS

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • PASSPORT
  • LOR 1
  • EXPERIANCE CERTIFICATES
University
Skema Business School
University Details


Syllabus

  • 1. Digital Transformation Strategies:

    • Understanding the impact of digital technologies on business.
    • Formulating and implementing digital strategies.

    2. E-commerce and Online Business:

    • Principles of e-commerce.
    • Managing online business operations.

    3. Data Analytics and Business Intelligence:

    • Leveraging data for decision-making.
    • Introduction to business intelligence tools.

    4. Digital Marketing:

    • Online marketing strategies.
    • Social media marketing and digital advertising.

    5. Innovation and Technology Management:

    • Managing innovation in a digital context.
    • Integrating technology into business processes.

    6. Entrepreneurship in the Digital Age:

    • Nurturing an entrepreneurial mindset.
    • Launching and managing digital startups.

    7. Cybersecurity and Data Privacy:

    • Understanding and addressing digital security challenges.
    • Ensuring data privacy and compliance.

    8. Capstone Project or Practical Experience:

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