Skema Business School, France
The MSc in Management with a focus on Business Development at SKEMA Business School is designed to provide students with the knowledge and skills necessary to thrive in dynamic business environments. The program integrates theoretical concepts with practical applications, preparing graduates for roles in strategic business development and management.
Semester 1
International Business Development, 3 credits
Strategic Brand Management, 4 credits
Marketing Research, 3 credits
New Business from Idea to Market, 3 credits
Semester 2
Understanding the Elusive Consumer, 4 credits
Product Management & Operational Marketing, 3 credits
Business Development & Sales + Sales Challenge, 3 credits
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