This innovative program offers students an extensive understanding of international business and brand management. Participants receive a comprehensive introduction to contemporary theoretical concepts in brand management, marketing models, and tools. Additionally, they explore novel approaches to analysing, evaluating, and crafting brand strategies, campaigns, and insights.
Our Postgraduate Diploma in Global Brand Management programme is available on a part-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
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