Innovative curriculum imparts an abundance of expertise in the realms of international business and brand management, offering students a comprehensive understanding of contemporary theoretical concepts in brand management, marketing models, and tools. Additionally, they acquire fresh perspectives on analysing, evaluating, and crafting brand strategies, campaigns, and insights.
Our MSc International Business Management in Global Brand Management programme is available on a full-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
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