GISMA Business School
GISMA Business School

BSc Business Management Marketing

GISMA Business School, Germany

Course Overview

For those aspiring to become entrepreneurs or business leaders, whether you have a business idea ready to materialize or strong leadership skills to contribute to an established company's growth, obtaining a bachelor's degree in Business Management is the key. This degree empowers you to cultivate the knowledge, skills, and professional network essential for accessing global career opportunities and refining your specific area of interest. Our comprehensive Business Management bachelor's program is crafted to provide students with an interdisciplinary, internationally-focused management education. Through the BSc in Business Management, you'll learn to tackle challenges across various economic and administrative domains. Whether envisioning yourself in a managerial position or seeking to leverage the outstanding business education this program offers, the Bachelor's in Business Management is an excellent fit. This degree equips you with the necessary skills for success as an independent entrepreneur, senior manager, or in other esteemed professions. The curriculum emphasizes teaching skills that are directly applicable to navigating the complexities of the globalized business landscape. Establish a solid foundation for your career by choosing from five distinct and sought-after specializations*. The management bachelor's program provides specialization options in Marketing, Logistics, Entrepreneurship, Human Resources, or Finance. The modules are tailored to your needs, with a clear focus on specific areas of specialization, offering you the opportunity to attain a qualification profile that significantly enhances your success in the business field.

Course Type
UG
Course Nature
Full Time
Course Duration
36 Months
Total Fee
€13125
Intake
March 2024 , January 2024 , April 2024 , July 2024 , October 2024
Language Proficiency

Under Graduation:50%
IELTS:6.5

Documents Required
  • 10TH
  • 12TH
  • PASSPORT
  • LOR 1
  • LOR 2
  • CV
  • IELTS
  • SOP
University
GISMA Business School
University Details

GISMA University of Applied Sciences is a privately owned University in Germany with its main site in Potsdam and a branch in Berlin. It was launched in September 1999 as a joint initiative by the German state of Lower Saxony and several large private-sector companies that were based there. In financial difficulty after its partnership with Krannert School of Management ended, GISMA was rescued from bankruptcy when it was bought by the for-profit education company Global University Systems in September 2013.

Syllabus

General business competencies

  • Fundamentals of Strategic Management
  • Digital Marketing Methods
  • Leadership in a Digitalised and Globalised World
  • Fundamentals of Marketing
  • Financial and Cost Accounting
  • HR Management
  • Project Management
  • Sustainability Management

Digital competencies

  • Digital Transformation and Cases
  • Economics and Digital Economics
  • Innovation Management in a Digital and Globalised World

Action and intercultural competencies

  • Foreign Language
  • Intercultural Skills and Ethics
  • Creative Problem Solving and Strategy Development
  • Study Abroad, Internship or Career Development Semester*
  • Internship

Scientific and Methods Competence

  • Business Mathematics
  • Statistics
  • Academic Writing and Research Methods
  • Bachelor Thesis

Still Have Doubts?

We will assist you to find best courses and destinations

Popular Courses