Dublin Business School, Ireland
This specialization equips learners with the essential tools to recognize the pivotal role of marketing strategy in driving the growth and prosperity of organizations across various industries. By critically evaluating theoretical marketing concepts and applying them to real-world business scenarios, learners gain a comprehensive understanding of how marketing principles intersect with contemporary business environments. The marketing stream emphasizes the importance of cultivating and nurturing customer relationships, enhancing customer retention, and increasing purchase frequency, all of which are aligned with the overarching strategy and mission of the organization. Graduates of the MBA marketing specialization are empowered to make strategic marketing decisions that not only enhance brand profitability but also sustain and expand market share by facilitating exchanges that fulfill both individual and organizational objectives. Furthermore, insights from the Marketing Institute of Ireland underscore the significant impact of marketing on both macro and micro-economic levels, highlighting its crucial contribution to national economies and individual businesses. By leveraging these insights, graduates are well-positioned to drive innovation and growth in their respective organizations, thus contributing to the overall success and sustainability of businesses in today's competitive landscape.
Core Modules:
Module No. 1: Global Issues for Management
Module No. 2: Strategic Marketing Analysis
Module No. 3: Managerial Financial Analysis
Module No. 4: Research Methods 1
Module No. 5: Marketing Innovations
Stage 2
Core Modules:
Module No. 6: Applied Strategic Management
Module No. 7: Dynamic Leadership Development
Module No. 8: Research Methods 2
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