Atlantic Technological University, Ireland
This master’s program is designed to immerse students in the rapidly evolving landscape of digital and omni-channel marketing. In an era where technology continues to shape how marketers engage with their target audience, this program stays at the forefront of these changes. The past 18 months, in particular, have accelerated this evolution, making it crucial for marketers to stay updated and adapt to new trends and tools. At the core of this program is a deep dive into Data Analytics and Advanced Digital Marketing, complemented by studies in Omni-channel Marketing Communications and Consumer Behavior. This holistic approach ensures that students not only understand the latest marketing strategies but also gain insights into consumer behavior and effective communication across various channels. Through hands-on projects that simulate real-world scenarios, students acquire practical experience that prepares them for specialized roles within the marketing departments of major national and international companies. These projects not only reinforce theoretical concepts but also foster critical thinking and problem-solving skills essential for success in the dynamic marketing landscape. Furthermore, the program includes an industry work placement, providing students with invaluable hands-on experience in a professional setting. This immersive experience enhances their strategic marketing instincts and creative abilities, ultimately bolstering their professional expertise and personal development. Upon completion of the program, graduates are equipped with the knowledge, skills, and practical experience needed to thrive in diverse marketing roles, making them highly sought-after assets in today's competitive job market.
Under graduation:60%
IELTS:6.5
Semester 1
Driving Marketing in SMEs (Mandatory)
Data Analytics (Mandatory)
Research Methods (Mandatory)
Omni-channel Marketing Communications (Mandatory)
Semester 2
Work-Based Learning Research Project (Elective)
Dissertation (Elective)
Advanced Digital Marketing (Mandatory)
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